MAP TRAINING MODULES

Marketing Assistance Program

• Introduction to Marketing
• Organization of Marketing Department
• Developing a Marketing Strategy
• Marketing Research
• Pricing Policy
• Product Promotion, Advertising and Public Relations
• Preparing a Marketing Plan
• Sales Management
• Export Marketing
• Company Specific Module
• Modern Technilogical Markets

PROGRAM GOALS

Train 2,000 SME employees from approximately 100 companies in 10 selected sectors through: "Understanding Marketing Management" course (delivered to all participants); Industry specific training to all companies (total of 60,000 person hours); On-site consultations by Western industry experts to selected companies

USAID PROJECT PARTNERS

Newbiznet: General and industry specific marketing training
BID: Industry specific and advanced specialized training
Alliance: Western experts with relevant Industry Experience for On-site Consultation

WORKING GROUP

Kharkiv Oblast Administration
Kharkiv City Administration
Alliance
BID
Newbiznet

TRAINER SELECTION

MAP Working Group will select a group of trainers by April 30, 1999
Intensive "Training of Trainers" will be conducted May 3-14, 1999

COMPANY SELECTION

Working Group will select approximately 100 companies from 10 target sectors by May 21, 1999. Selection based on criteria developed by Working Group

TARGET SECTORS

Meat Products
Milk Products
Fruits and Vegetables
Confectionary and Bakery Products
Light Industry
Building Repair and Construction
Transportation
Research and Production Technology
Tourism
Public Catering

UNDERSTANDING MARKETING MANAGEMENT COURSE

Delivered to 2,000 employees
From May 31 - June 18th, 1999
Each participant completes a needs assessment form to determine specific training needs

INDUSTRY SPECIFIC COURSES

From June 28, 1999 -March 31, 2000. Design based on needs assessments. Courses on specific marketing topics relevant to each industry, e.g.
Packaging and Safety (Meat Industry)
Pricing Contracts (Construction Industry)
60,000 person hours training

COMPANY ON-SITE CONSULTATIONS

Delivered to selected companies from September 03, 1999 -March 31, 2000. 10 experienced US industry specialists will work with up to 40 companies.