REFERENCES

Aoki, Teruaki. 1989. Sony's Way: R&D Strategy. Sony's Innovation and Management Series, Vol. 3. Sony Corp.

Morita, Akio. 1992. " 'Japanese-style Management' in Peril: Why the West Denounces the Practice of 'High Quality at Low Price'." Speech to the Keidanren (February).

Nikkei Electronics 1993 (August):6.

Strategic Planning Institute. 1982. Publication # 28.

Range, Peter Ross. 1982. "Playboy Interview: Akio Morita." Playboy, August, page 18.

Wheelright, Steven, and Kim Clark. 1992. Revolutionizing Product Development. New York: The Free Press.



Published: February 1995; WTEC Hyper-Librarian