- Site:
- GVC Corporation
14/F, No. 76, Sec. 2, Tun Hwa S. Rd., Taipei, Taiwan Tel:
886-2-755-2226; Fax: 886-2-755-2513; e-mail: T.G.wang@mailx.gvc.com.tw
- Participants:
- T. G. Wang, Vice President
Nelson Wang, Senior Vice President, Computer Business Area
Philip Liu, Manager, Sales and Marketing Department, Computer Business
Unit
Mission and strategy
- GVC is dedicated to the integration of computers and
communications.
- Primary products include modems (25% world market share), monitors,
PCs and notebook computers.
- GVC is committed to becoming its customer's most reliable partner.
The company's motto is "The customer's wish is our command." and "Make
the impossible, possible."
- Strategy is based on speed of response, quality, cost and service,
and "ready to go" products (ODM).
- GVC bases its corporate culture on the 5 "Es": electronics,
evolution, education, enjoyment & eternity.
Key elements of presentation
- Revenues were $770 million in 1995; up from $110 in 1992; and
estimated at $1.2 billion for 1996.
- 95% of GVC's sales are contract manufacturing for top ten (tier 1)
brands like IBM, Compaq, Acer, AST and Packard Bell.
- Shorter product life cycles have led to increased ODM sales (60%)
of "ready-to-go" products. The remaining 40% of contract sales are
OEM.
- GVC sells bare bones motherboards and ODM motherboards. Advanced
technology development is done in the United States, low-cost
manufacturing of motherboards (two-thirds of GVC output) in China and,
beginning in 1996, the Philippines using Fuji and U.S. equipment (a
total of five factories). Expansion is expected in Ireland and the
United States.
Key elements of tour
- GVC has 18 assembly lines with 8 at the factory visited. Fuji lines
and software make setup of lines easy. Assembly is conducted in a class
10,000 cleanroom.
- GVC uses long lines for SMT: 2 high-speed chip shooters with one
flexible chip placement machine to obtain 1.5 times capacity of short
lines. Line includes MPM stencil printer, Fuji CPVI chip shooters, IP 3
placement machines, and Furukawa reflow (IR-nitrogen system)
ovens.
- 100% ICT on Genrad test yields 97% on 5-month-old board. Typical
board life is six months. Quotes take three months. Line optimization
takes one month to 98% yields.
- Wave soldering uses active flux followed by DI water rinse for
board cleaning.
- Boards get 100% 8-hour static test at 55(C, the 1% gets 72-hour
reliability stress test ESS -5(C to 40(C at end.
- Through-hole components were being manually inserted. Board
assembly done on moving conveyor system.
- Production was 150,000 per month of 10 desktop models at the time
of the WTEC visit.
- 25% of factory workers are Filipinos who can stay only two
years.
Core competencies
- GVC produces BGA and TCP components in notebook assembly.
- GVC has strong relationships with Japanese component
suppliers.
- Product design is key strength for ODM, and low-cost, high-volume
manufacturing with flexible Fuji production systems is key to meeting
customer needs.
Conclusions
- GVC enjoys a growing strength with large global customers by
providing ODM products.
- GVC's management attitude is you can't compete if you work less
than 12 hours per day. Fast response and meeting customer deadlines
will keep customers loyal.
Published: May 1997; WTEC
Hyper-Librarian