- Chartered Electronics Industries (CEI) - Singapore
19 Tal Seng Drive, Singapore 535222
- S. K. Gan, Assistant General Manager
Peter Loh Kum Pui, Manager, Product Marketing
T. Y. Heng, Head, Manufacturing Engineering
Mission and strategy
- Chartered Electronics Industries is a member of Singapore
Technologies, which is a large government-sponsored holding group with
strategic business areas (SBA) ranging from ordnance to
- Chartered Electronics was established in 1980 with
government-sponsored venture capital to provide electronic
manufacturing value-added services. It is part of the electronics SBA.
Its strategy is to move into total box production and to provide
- The products it manufactures include telecommunications (10%),
industrial (36%), PC products (34%) and office equipment (20%). Its
customer base includes Compaq, Allied Telesystems, Packard Bell, Oce,
Planer, IPC, Creative, Aztech, Philips, Fuji, and Xerox.
Key Elements of Presentation
- Chartered Electronics' core business is divided into 5 areas: (1)
contract manufacturing; (2) turnkey, semi-turnkey, and consignment
electronics manufacturing; (3) complete product manufacturing; (4) PCBA
assembly for other members of Singapore Technologies; and (5) thick
film hybrid assembly.
Key Elements of Tour
CEI's manufacturing labor force is made up of Singaporeans, Malays,
and Chinese. The turnover rate in Singapore is 10% per year but almost
zero in Batam since the laborers in Batam sign a two-year contract.
KME placement equipment is used in the SMT lines and CEI has a cycle
time of 3 - 4 days.
CEI leverages GINTIC resources and government incentive programs to
lower its cost of process development.
Published: May 1997; WTEC