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The courses are designed for 8 weeks and include 156 hours of lectures and 106 hours of consultations (Total: 262 hours). Educational materials, reference materials and computerized template for business planning are provided. Internet facilities are provided.
The courses consist of 11 modules:
1. Business Planning I (lectures 24, consultations 24);
2. Business Planning II (lectures 32, consultations 24);
3. Marketing and Market Strategy (lectures 20, consultations 4);
4. Introduction to the Entrepreneur's Law (lectures 6,
consultations 6);
5. Intellectual Property in Business (lectures 10,consultations 4);
6. Innovation & Project Management (lectures 10, consultations 4);
7. Human Resources Development (lectures 6, consultations 4);
8. Capital Budgeting (lectures 10, consultations10);
9. Financial Accounting (lectures 20, consultations 10);
10. Financial Planning and Risk Management (lectures 10,
consultations 10);
11. Management of Operations (lectures 8,consultations 6).
BUSINESS PLANNING
Mikhail Sorokin, MBA (Banking), International Management Institute (IMI-Kiev)
BUSINESS PLANNING is offered as the basic course of the IMI's "Small Business Incubator" program. Its goal is to acquaint the participants with main problems that appear during the business-plan preparation and will be worked out in details in other courses during the whole Program. In order to extend the understanding of the business-plan preparation process, the participants will learn the planning system for enterprises in general and for separate projects, for investors, creditors etc. Course format: Lectures with discussion, business game "The Best Business-Plan" and cases. Requirements: Final test based on the results of the participants presentations and reports. Materials: Business-plans samples (there are envisaged business-plans projects from the participants), directions for the business game realization.
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MARKETING STRATEGY AND MARKETING RESEARCH
Genady Kanishchenko, Ph.D., International Management Institute (IMI-Kiev)
Pavlo Sheremeta, MBA, International Management Institute (IMI-Kiev)
Today's newly created companies must carefully design their business mission and marketing strategies. Instead of operating in centrally planned economy with fixed suppliers and customers and no competitors, today's companies work in a war zone of aggressive foreign and local competitors, fast technological advances, rapidly changing laws, and unstructured customer loyalty. Therefore it is not surprising that today's winning companies are those who succeed best in satisfying their target customers. These companies' executives see marketing as company-wide strategic philosophy, not a separate function. This course is designed to achieve this goal. It starts with a comprehensive case study that outlines the issues of marketing strategy. Then it presents concepts and tools for analyzing any market and marketing environment to discern opportunities. Principles for measuring and forecasting markets and carrying out market segmentation and market targeting are presented. Then we examine issues in designing strategies for entering markets with the emphasis on high-tech products. Finally, the course deals with tactical marketing and how companies should handle each element of the marketing mix -- product, price, place, and promotion -- and organize, implement and control marketing efforts. The course is very interactive. Participants discuss case studies, work on individual and team projects and present their findings.
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INTRODUCTION TO THE ENTREPRENEUR'S LAW
Sergiy T. Kadkolenko, Candidate of juridical sciences, Kiev Tarasa Shevchenko University.
The necessary part of business planning is taking into account all legal aspects of future business, starting from the creation of enterprise, association or organization. Every step of the entrepreneur's activity is connected with finding of the solution of the legal questions and proper juridical formulations. Otherwise implementation of any idea could be followed by undesirable difficulties, or even will make it impossible. It is important in the implementation of a business-project to mould the entrepreneur's juridical thinking and to adapt it to the most important juridical factors of his work. These are the questions of property, business undertakings, legal and organizational forms, making of agreements and their implementation, taxes, relations with banks, securities issues and circulation etc. Knowledge on the basic juridical aspects of each practical situation, which immerges in the process of entrepreneurial activity, requests from an entrepreneur or a manager the ability to find a solution without help of skilled specialists. This is why the SBI students will learn the most general concepts of the entrepreneur's law and simulate the most typical juridical situations to get the juridical knowledge and practical experience.
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INTELLECTUAL PROPERTY IN BUSINESS
Oleksandr V. Slobodianiuk, Professor, Kiev Tarasa Shevchevko University
The course has completely practical orientation. While attending the course you will be able to receive answers to the following questions:
- What is the intellectual property in general, i.e. what is industrial property (patents for inventions, utility models, industrial designs, registration or trade marks)?
- What is the copyright for literature, art, music works?
- Why it's necessary to know if your competitors' designs, products, services have legal protection?
- Do you really need to apply for patent (certificate for trademark) and in which country? maybe it's better to keep your know-how in confidence and to introduce product on the market and earn money before your competitors can respond?
- Who can apply for a patent, and who can be its owner?
- How much time and costs you will need to get legal protection of the industrial property objects in the Ukraine or abroad and will the expecting profit cover your expenses?
- What rights and duties follow from a patent (certificate for trademark), from a copyright?
- How to use your rights for intellectual property objects, how to transfer them, how to purchase these rights for your business?
- How to avoid somebody else's rights violation and losses connected with them.
- And finally, if you decided that you have something to protect, what do you have to start with?
The basic course is planned for 10 hours. It is based on the existing laws of Ukraine and abroad and international agreements on intellectual property. The course is illustrated with specific examples from domestic and international practice.
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INNOVATION AND PROJECT MANAGEMENT
Igor B. Katerniak, Candidate of Physics and Math Sciences, MBA.
The course is directed on the elaboration of the enterprise
innovation development project and the preparation of the investment
proposal.
This course presents:
- an analysis of the innovation development conditions, state innovation policy, innovation structures and credit and investment organizations in the Ukraine;
- a review of key problems of the innovation management and marketing;
- an estimation of evaluation methods of the commercial potential of the innovations during technology transfer;
- an examination of basic types of presentations and agreements on the information transfer, distinctive features of the license management and the strategy of the innovation enterprise development.
Students will learn the project elaboration methodology. While building a tree of problems and goals they will form a logical and structural matrix as a means of project elaboration and monitoring. There will be examined possible mechanisms of financial resources attraction and character of innovation enterprise financing on the different stages of its existence. Students will fill out the project registration certificate (passport) as an instrument of the investment proposal preparation.
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HUMAN RESOURSES DEVELOPMENT IN SMALL BUSINESS
Olena O. Lazorenko, International Management Institute (IMI-Kiev).
Professional administration is of great importance in small business success. One of the administration's basic functions is staff management. During the business planning process it is necessary to take into account professional skills of the manager team and staff in general, firm's organizational structure. Students will be acquainted with the modern approaches and requirements regarding the organization human resources planning and its structure. They will be able to improve their administrative skills through the practical exercises and discussions of the specific cases in business practice. Moreover they will discuss the business-plan elements regarding administration and organization.
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CAPITAL BUDGETING
Mikhail Sorokin, MBA (Banking), International Management Institute (IMI-Kiev)
Investment decisions are important to the financial management of any enterprise and for the project's business-plan implementation. In this course the basic principles of the company's investment policy realization will be studied. Participants will be shown the modern techniques of the effective investment decisions making and investment project evaluation criteria. They will acquire necessary skills for their practical use.
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FINANCIAL ACCOUNTING
Olga P. Meliokhina, Candidate of economic sciences, Kiev Polytechnical University
The course's goals are:
- to acquaint the program participants with the basic forms of the financial accounting and the methods of their designing with the use of principles and standards accepted in the international accounting practice;
- to illustrate the specific problems on informational supplying of the planning and budget calculations with the financial accounting data during the business-plan elaboration.
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FINANCIAL PLANNING AND RISK MANAGEMENT
Oksana V. Korolenko, MBA, International Management Institute (IMI-Kiev)
The course consists of three parts:
- The first foresees students' acquaintance with the basic components of the financial accounting, which are the bases of the financial planning:
- the balance sheet;
- the profit & loss account;
- the cash flow statement.
- The second part presents the business effectiveness evaluation method by means of a financial factors analysis (ratio analysis) and financial accounting indices forecasting (proforma statement).
- The third part is a review of financial risk factors, break-even and sensitivity analyses.
By the end of the course, students should have clear view of financial accounting structures and the place of every kind of the financial report in the planning, be able to work out a financial report and its interpretation, understand the meaning of the basic financial factors, master the principles of the financial results forecasting and break-even analysis. The course contains a substantial amount of practical tasks and examples for the skills for independent work with the financial accounting and business-plan's financial part.
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MANAGEMENT OF OPERATIONS
Tetiana V. Omelianenko, Candidate of economic sciences, International Management Institute (IMI-Kiev)
Students are offered to get acquainted with a modern conception of the operational management. In order to extend the comprehension of the process of business-plan's production part elaboration and basing students will be acquainted with the material on operational system planing, i.e. product design and process selection, equipment determination and distribution, job design. Modern approaches in quality and productivity management, and basic aspects in management of the system in steady state, i.e. aggregate planning and scheduling and inventory management will be reviewed. Course format: lectures and discussions on the operational management problem aspects. Distributing materials: a set of educational and methodical materials.
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